Google VIP Changes
Programmatic Team Workflow
Programmatic Narrative
DV360 x VIP One Sheet
Client-facing overview of Google’s VIP changes and the benefits of running Programmatic Guaranteed via Vevo.
Internal Resource
The ins and outs of our Programmatic materials as well as helpful links + resources.
*New Deck*
Overview of our Programmatic capabilities and recommendations for executing campaigns.
Essential Materials
Programmatic One Sheet
This one sheet covers the programmatic basics with an up to date list of all of our distribution partners.
Dual Investment
Recommendation Template
Be sure to review & remove the notes on slides 2+3 before sending externally.
Frequency Cap One Sheet
Highlighting Vevo’s POV on programmatic frequency caps and the benefits.
Data Ingestion Process
A simple snapshot on how Vevo ingests first party data through LiveRamp. Activate at scale against hard-to-reach audiences by leveraging unique data targeting capabilities.
FreeWheel Audience One Sheet
How to resource.
SSP Connections & Bid Information
Outlining onboarded and upcoming SSPs and signals sent in bid requests.
PMP Request Form
For internal use only.
Agency-Specific Materials
One Sheeters covering agency marketplaces and hold co.-specific collateral.
2024 Summer Roadshow Presentation Deck
Materials shared in this summer’s roadshow.
Questions?
Friendly reminder that we do not expect everyone to be experts at this yet and this is just the first step in our Programmatic journey! With that in mind, please continue to loop in your local transition team members and/or reach out to the Programmatic Team whenever you need assistance.